‘Directors for the Voice’ campaign adds 200 signatures after launch

The ‘Directors for the Voice’ campaign received more than 200 additional signatures in support of the Yes vote, in the first two days after it was launched.

The campaign, which launched on Monday with full-page ads in metropolitan newspapers, initially featured a list of 460 Australian company directors who are backing a ‘Yes’ vote in the referendum for an Indigenous Voice to Parliament.

Organisers said the movement has gained momentum online, particularly on professional networking platform LinkedIn.

Industry veteran Sunita Gloster, who spearheaded the campaign, told Mumbrella the Voice to Parliament is a promise to recognise and listen.

“I believe both these things will improve the lives of our First Nations peoples,” she said. “And for that, we must try.”

She said since its launch, the campaign has thrived on LinkedIn, and described it as “the ideal platform for the business community to engage and knowledge share on the issue.”

“At this stage, the campaign lives on LinkedIn as we publish more and more names, but also through personal posts that business leaders are creating and sharing.”

According to Gloster, the goal of the campaign was to enable business leaders to show their support in a personal capacity, enabling them to have conversations with their networks.

“The creative assets allow them to share, to belong to a cohort and to individualise their own ‘why’ within the assets we have created. We are still rolling this campaign out as more and more business leaders are wanting to publish their name in support in response to the call to action ‘Join us’,” she said.

Sefiani Communications, part of Clarity Global Group, managed the PR and social media for the campaign, and boss Robyn Sefiani told Mumbrella “it’s going very well”.

“We had 200 directors join in two days. So that’s incredible. And it’s increasing every day,” she said.

The new signatures [click to enlarge]

“I passionately believe this is Australia’s moment to be more equitable,” Sefiani said.

“By voting yes to the Voice, we’re going to give Aboriginal and Torres Strait Islander peoples an opportunity to have a say in laws that impact them directly. It’s as simple as that.”

Industry director Petra Buchanan, who sits on a number of boards, told Mumbrella she personally feels passionately about the topic.

“The unity of directors coming together shows the importance of this moving forward in a constructive and positive way,” she said.

Other notable signatories include GroupM’s Aimee Buchanan, Sydney Festival’s Kate Dundas, former Victorian MP The Hon. Martin Foley.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.