Kayo puts its faith in psychic animals with Owen the Oracle campaign

September 6, 2019 10:25

Kayo’s latest marketing campaign has a new star in Owen the Oracle – a Rugby World Cup 2019 predicting axolotl. Owen treads the path first worn by psychic octopus Paul, who shot to fame in 2010 by predicting the result of every game of Germany’s FIFA World Cup campaign.

Owen, Kayo’s ‘axol-oracle’, has been sent out into the world to help grow brand awareness for Foxtel’s sports steaming service and show sports fans that the ‘ultimate World Cup experience’ is only found through the Kayo streaming platform.

The TVC shows Owen finding fame with his match predictions, only to reveal that he may have insider knowledge in his selections, from the time he’s spent watching Kayo in the family home.

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Hannah Blackiston

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

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