Kayo to debut ‘Sport Lives Here’ platform during AFL Grand Final, roll into cricket season
Foxtel Group’s sport-focused streaming service Kayo will launch its new campaign tomorrow, ‘World Cup Lives Here’ during Seven’s coverage of the AFL Grand Final, while ushering in the summer of cricket.
The campaign, which comes via Special Group Australia, features some of the sport’s global stars, rolling over the ‘Sport Lives Here’ platform from the winter codes into the start of the cricket season.
Speaking to Mumbrella, marketing director at Kayo, Kim McConnie said that it was essential to represent “all of cricket” in the spots, with the first creative, ‘Lease is Up’ showing the cricketers moving in to the Kayo house, replacing AFL and NRL players including Luke Keary, Jack Buckley and Rebecca Privitelli. The players are told their lease is finished, with the cricketers moving in the for commencement of the new season.
