Kindness is an agency’s true superpower
In an competitive industry, it’s important to show strength through compassion, writes HERD MSL chief strategy officer Stu Wragg.
Recruitment of talent is a top focus for agencies right now, and for good reason. The skills shortage is unlike anything I’ve seen. Yet, in the rush to hire and onboard new folks, it is critical us agency leaders don’t overlook something that’s just as important. That something is agency culture, or to be specific, an agency culture that encourages kindness.
By kindness I mean the quality of being generous, helpful, and caring about other people. The quality of doing things that positively impact others.
I’ve been fortunate to work in organisations that have promoted kindness, so I’ve seen first-hand its positive impact. A culture of kindness is what fuels teams to be their best, results in the highest quality work, and gives people the strength and resilience to handle the various events our professional and personal lives throw at us.
