Bladder leakage ‘bullying’ ad cleared by watchdog
A TV commercial for Poise pantyliners in which a book club laughs about light bladder leakage has been cleared by the Advertising Standards Board of a complaint that it encourages bullying.
In the ad, women sitting in the meeting start talking about what causes LBL for them. One of them says laughing triggers her condition, leading to the group starting to laugh.
Complaints received by the Ad Standards Board (ASB) included:
FFS, you might not like this ad, but it is NOT bullying. Every time you don’t like something don’t label it as bullying.
Bullying = taking the “piss” out of someone? Glad to see the standards board knocked this one on the head as I fear for the future of this country if this type of PC policing can gain merit.
I fear we’re being bullied by the ‘anti-bullying league’.
The ad is atrocious. badly scripted and badly acted. But it’s not bullying as they’re all laughing along with each other.
I agree with the original complaint, it is bullying. Its just like the ‘Not Happy Jan’ Yellow Pages commercial. That was an internal matter between Jan and her employer, not something that the whole nation needed to see.