NSW government restructures media planning and buying, appointing new roster of agencies to $80m account

The NSW government has restructured how it uses agencies to plan and buy media, appointing WPP AU/NZ to its master media exchange account and extending the responsibilities of its rostered agencies, which now includes OMD, UM, Havas Media and Atomic 212, a NSW government spokesperson confirmed to Mumbrella.

WPP will be responsible for rate negotiations, non-campaign activities and whole-of-government expenditure reporting, while the other rostered agencies will now be able to execute campaigns from start to finish, including strategy, planning and buying.