Legendary: Game of Heroes promotes ‘epic-ness’ of game in bid to win new players
N3twork’s Legendary: Game of Heroes mobile gaming app has promoted the “epic-ness” of the game in a bid to gain more players.
Created by Khemistry, the two television ads aim to show viewers just how “epic” the game is and win over new players by turning people into parts of the game.
One of the television spots features a man in a toilet cubicle as he is teleported onto a throne which helps him destroy demons.
Another ad depicts two friends completing their “epic” handshake as one of them vanishes into the game, returning with holes and dust on his shirt.
N3TWORK Legendary “Handshake” 30 sec TVC from Khemistry BNE on Vimeo.
Priscilla Jeha, general manager at Khemistry, said in a statement: “Although most would prefer not to admit it, people often take their phones with them to the toilet. This gave us a brilliant and humorous environment to highlight the epic-ness of the Legendary game played on the throne.
“Strangers working together in an over the top way, as seen in the handshake choreography of the ‘Guild Shake,’ highlights the fantastic in-game credits available from collaboration.”
The TV campaign is rolling out across the globe and launches today.
Credits:
- Agency – Khemistry, a GrowthOps Business
Creative Director: Lindsay Thompson
Copywriter: Tim Kelly
Art Director: Sal Borzillo
Graphic Artists: Gaelle Masurier, Steve Wallwork
Director: Phil Hagstrom
Head of Content: Ashton Ward
Senior Producer: Bec Dakin
Post Production: Khemistry
Music Composition: David Gaylard
General Manager: Priscilla Jeha
Account Manager: Amy-Louise Stay - Client – N3twork
Fay Griffin
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