Lifeline pokes fun of all the different ‘days’ reminding Australians to ‘give a lifeline’

Lifeline has promoted its suicide prevention and crisis support service by reminding Australians it is not just another ‘day’.

In the first work from Disciple, the ‘Lifeline for Lifeline’ campaign pokes fun at all the different ‘days’ workplaces often have listing “no shoes day”, “dress as a man day”, “yoga day”, “toga day”, “come as a man day”, “casual wednesdays” and “tangerine shirt week”.