Lifestyle site Ask Men re-brands
Men’s online lifestyle destination Ask Men has undergone re-design.
The announcement:
December 9, 2010 – Leading men’s lifestyle portal AskMen today unveils a new site design and brand mantra rooted in one simple mission: to help guys to become better men. The new look AskMen marks the first step in curating a unique male experience and creating a better site for its more than 320,000 monthly Aussie readers and 16 million strong international audience.
With the Australian site featuring the tagline For the Better Man, all content now fits under the banners of Live Better, Work Better, Know Better – a structural change designed not only to streamline the website more effectively but also keep the mission statement top of mind.
“There has been a disconnect between male publications and the reality of what it’s like to be a man today – gone is honest and intelligent advice that was traditionally given by a father,” said Ricardo Poupada, Co-Founder & GM of AskMen. “We have earned the loyalty of 16 million men by helping these guys be the best version of themselves they can be. That’s what our ‘Become a Better Man’ mission is all about.
In addition to the site’s new brand focus, today AskMen also unveiled a simplified homepage layout and new tools for engagement and exploration across templates, including events that will help Aussie males better themselves, a new “Daily Brief” feature and a “First Impressions” comment box to encourage immediate reader engagement and sharing across social media channels. These new features are part of AskMen’s movement towards curating content that’s most important to readers.
Editor of AskMen Australia, Jamie Watt commented, “AskMen believes that every man can become a better man. None of us is perfect, but each of us has the ability and the desire to improve. AskMen provides the toolkit and the road map for every man’s life. As the web becomes increasingly social AskMen is now well positioned to offer greater networking and depth to its readers.”
This is the first phase of AskMen’s relaunch with the second phase rolling out in the New Year and will include enhanced localised content, revamped video technology and deeper social media integrations including a Foursquare component. The site’s redefined focus and refreshed layout will engage guys in a meaningful way, while giving advertisers access to the largest concentration of men ages 18-49 on the internet.
AskMen is the only stand alone men’s lifestyle website of its kind and is home to internationally syndicated tentpole events such as the Top 99 Women, Top 49 Most Influential Men and the Top 29 Cities to live in.
The AskMen redesign launched December 7, 2010.
Source: Ask Men press release
About time. The old one was a little bit Zoo Weekly.. And way too many clicks to get to content.
Best of luck to them.
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