Link your way to the top
Michael Jenkins reveals the five best SEO practices to get your page to number one.
The best place to hide a dead body is on page two of Google. It’s also the worst place for customers to connect with your brand. So, how does a brand climb to the dizzying heights atop the Google search results mountain?
SEO can be rather intimidating (not to mention exhausting). The good news is, there are some simple and effective practices every brand can – and should – be implementing in the race to the top.
- Citation building
It might sound super academic, but it’s just a fancy term for pimping out your business name and address on other websites. Except, there’s a catch. Just like mobile unfriendly sites, gone too are the days of linking to general business directories for the sake of volume.Instead, there are select elite business directories that Google trusts to validate your business. In our game, a good place to start is right here.
- Location matters
To further complicate things, Google will adjust search results based on a business’ location. For instance, if you type ‘social media agency’ into Google and you are in Melbourne you will see different results than if you were typing the same keyword in Sydney.
The trick is to have a ‘physical’ address for every city, and then focus citation building to each location. This will boost your coverage in each individual city and result in a higher share of voice for the keyword that you are optimising for.
