Lion persuades beer lovers to “give a XXXX” about the planet via Thinkerbell
Independent creative agency Thinkerbell has launched the latest iteration of the ‘Give a XXXX’ brand campaign for Lion, inviting beer lovers to give a XXXX about the environment, if not for the world, for beer.
The new integrated campaign celebrates 144 of the beloved Queensland beer brand’s unwavering commitment to the Aussie good life, with the work launching across TVC, OOH, digital and social.
What is the brand doing to promote sustainability, apart from asking their customers to care?
Great question – always good to know whether brands are walking the talk.
• XXXX brewery is carbon neutral
• XXXX ZERO is a 100% certified carbon neutral beer
• XXXX has partnered with the Great Barrier Reef foundation to help restore QLD’s waterways that flow to the reef