Live blog: Wednesday, July 16: JWT and Cannes | Nestle | IAB | Telstra | SMI | Family Feud | Wicked Campers

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

5:15pm – Still no sign of this dog, can you help?


5:01pm – Telstra tweeted earlier saying it was 40 years today since they helped broadcast the Moon Landing. Unfortunately someone pointed out they were a few days early, so they changed it before anyone could notice, or so they thought:

telstra moon landing tweet

More responses can be found here on Buzzfeed.

2.45pm – There is an ad by JWT Sydney for Johnson & Johnson which was shortlisted for this year’s Press Lions in Cannes, ran just once in a free local parenting magazine. You can read about it here.

2.18pm – Amid the media controversy surrounding Wicked Campers Sebastian Vasta from Quiip looks at what the newspaper should being doing online to manage the issue. Read his opinion piece here.

2.10pm – Crikey’s Glenn Dyer is accusing the Ten Network of fudging the figures on Family Feud by roadblocking the show on three channels and not releasing numbers across the three channels (paywall).

1.30pm – The New South Wales Office of Liquor, Gaming and Racing (OLGR) has confirmed it is probing the Jeep competition which sparked a barrage of criticism from unhappy members of the public. Read the full story here. 

12.59pm – Transport NSW has rolled out a new ad using Opal man… To see it click here. 

12.34pm – Diabetes Australia is encouraging the public to get tested for type 2 diabetes in a new public service announcement which compares the threat of the disease with phobias. Check it out here or view the video below.

11:38am – Buzzfeed has taken a slight exception to the recent push around Sydney’s transport hubs to get people to sign up to automated Opal Cards with the article “Transport NSW needs to stop trying to scare the hell out of everyone”.

opal card twitter maria lewis screen shot Sydney

10:59am – We’re still looking for those lost dogs…


10:31am – TV ratings are in, and Family Feud has beaten Seven News in Sydney on its second outing (albeit across three channels) whilst The X Factor dusted itself off and rose above a million viewers again.

8.39am – The IAB online audience measurement tender has been described as one of the most important decisions the industry will take in 2014. Mumbrella has the full shortlist, including consortium bids. Read about it here.

8.10am – Good morning, here’s what’s broken overnight internationally:

Campaign: Ikea “beds” Mother

“The Fawlty Towers actress Prunella Scales voices Ikea’s new TV ad. Mother created the spot, which airs from 13 July until 19 September in 90-, 60-, 30- and ten-second formats. It shows a woman falling from the sky, occasionally being buffered by mattresses, and makes the point that you’ll never have a better night’s sleep than at home. The ad, which promotes Ikea’s range of beds, forms part of the brand’s “the wonderful everyday” campaign.”

Mumbrella Asia: Boss of agency behind lampooned ‘I hope Germany win’ anti-gambling campaign: We did not expect it to do so well virally

“The boss of the ad agency behind Singapore’s anti-gambling campaign that went viral before the World Cup final has said that the experience has proved to be “positive” for both the agency and the client, despite the campaign drawing global attention for the wrong reasons.

The campaign for the Singapore government’s National Council for Problem Gambling was featured on media outlets as notable as US talk show Jimmy Fallon after a boy in the ad bemoaned his father’s decision to blow his savings on a bet that Germany would win the World Cup. Germany were crowned world champions on Sunday, and the NCPG has since added new copy to its website to justify the prediction made in the commercial.”

AdWeek: Agency Again Strikes Viral Gold With Tiny Animals Enjoying Tiny Festivities

“Workplace productivity has gone out the window once again thanks to “Tiny Birthday for a Tiny Hedgehog,” the latest time-wasting video from agency HelloDenizen that has first-worlders convulsively hitting replay.

The Los Angeles shop, on a self-promotional odyssey of precious proportions, unleashed “Tiny Hamsters Eating Tiny Burritos” in April. It has nearly 8 million YouTube views (though you can watch it below if you’re late to the fiesta). Now the hamsters join their hedgehog pal for a bash that’s racked up 1 million views since launching a week ago.”

The New York Times: Dispute Is Settled Over Broadcast Rights to Golden Globes

“The Hollywood Foreign Press Association settled its longstanding legal dispute with Dick Clark Productions over rights to produce the annual Golden Globes awards show, The Hollywood Reporter said on Monday. The association had sued the production company in 2010, claiming that it improperly renewed broadcast rights to the show with NBC, without permission of the association.

Dick Clark Productions, which has continued to produce the show during the dispute, prevailed in a trial in federal court in Los Angeles, but the press association had appealed the decision before reaching the settlement. Terms of the settlement were not disclosed, The Hollywood Reporter said.”

Mashable: Man Creates Slick Ad to Sell Crappy 1999 Car

“What do you do if you have a bomb of a car that you just can’t get rid of?

If you are David Johns, you make the slickest video of your life, and wait for the offers to come rolling in.

On Sunday, Johns posted a video on YouTube titled “Buy My Barina” to sell his 1999 Holden Barina hatchback.

But this is no ordinary car ad. Johns is the digital director of Australian agency Chimney, so he got his colleagues on board, and made the used-car ad to beat all used-car ads.”

AdAge: ABC and Magna Global Test Programmatic Digital Video Buying

“Magna Global has agreed to buy some digital video ad inventory from ABC this summer using a new level of data-driven targeting and automated purchasing, a test that marks ABC’s first programmatic sales of digital video.

The eight-week trial, which will run from about mid-July through early September, is designed to assess the technology and efficiency of the system, said Todd Gordon, exec VP-head of U.S. investment at Magna Global, a media agency and forecaster that belongs to IPG Mediabrands.”



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