Live Entertainment industry launches #VAXTHENATION, fronted by Russel Howcroft

The Live Entertainment Industry has today launched its own vaccination campaign, under the guidance of veteran ad-man and radio host Russel Howcroft.

An industry collective, LIVE Alliance (Live Industry Venues + Entertainment) made up of agency Good One Creative, along with Live Nation, Mushroom Creative House, Bolster and AKA has released a TVC, with the message #VAXTHENATION to encourage grass-roots vaccine encouragement.

In an interview with Mumbrella, Howcroft spoke about the creative behind the campaign, as he partnered up with Good One, his son’s agency, following a noted lack of creative approaches to vaccination uptake.