‘Make Ship Happen’: Dropshipzone’s new brand identity, via Christopher Doyle & Co

Dropshipzone has rebranded via Christopher Doyle & Co to ‘Make Ship Happen’.

The announcement:

Australia’s leading B2B2C marketplace Dropshipzone has been given a fresh and modern new look after introducing a new brand identity via Christopher Doyle & Co.

Founded in 2012, Dropshipzone is an online marketplace connecting thousands of Australian retailers and suppliers.

‘Make Ship Happen’ is the brand’s new tagline that enables Aussies to start and scale their own ecommerce businesses. It forms the centrepiece of the marketplace’s rebrand, in what marks its first brand update since 2012.

Dropshipzone engaged independent creative studio Christopher Doyle & Co. to create a bold new brand identity to support its future growth plans.

The new brand identity features a new logo and a vibrant colour palette with a straight-talking Aussie tone of voice, cutting through the dry and cluttered identities typically associated with dropshipping platforms and marketplaces. The new logo gives a nod to Dropshipzone’s role in the ecommerce supply chain, culminating in a forward arrow. It also acts as a unifying element that will work across the brand in different environments online and offline, representing forward momentum.

The updated tone of voice takes an inspirational ‘real talk’ slant to encourage more Australians to build the ecommerce businesses of their dreams.

John Barkle, general manager of Dropshipzone, said the new brand elements align with the mission of the business.

“Our new brand is all about Making Ship Happen, inspiring everyday Aussies to get it done, be their own boss and build the ecommerce business of their dreams,” said Barkle.

“It’s a modern and relaxed design that reflects our ambition to build a collaborative platform for suppliers and retailers. It’s the perfect launching pad for a marketplace that will deliver the technology, tools and products that Aussie suppliers and retailers need to thrive.”

Barkle said the best opportunities in ecommerce start with dropshipping, a sentiment reflected in the new brand which highlights the many people, processes and products coming together in the supply chain.

“The best opportunities in ecommerce still start with dropshipping,” said Barkle. “Hitherto, this has been mostly shrouded in mystery. We’re creating a brand that eliminates these barriers of entry and lets everyday Aussies get in on the action of ecommerce like never before.”

Creative director Christopher Doyle said his studio was inspired by a melange of ecommerce iconography, from mailing boxes to shipping labels and packaging tape, before setting out to create a bold brand reflecting the fast-paced nature of Australian ecommerce.

“Previously Dropshipzone didn’t have a brand as we know it, and we were immediately struck by how entrenched Dropshipzone is in Australian ecommerce, despite flying under the radar for so long,” said Doyle.

“We set out to transform the Dropshipzone brand to reflect its wide reach and many touchpoints, from logistics to products and people.

“In terms of the look and feel we’ve created a digital-first, flexible system for the new Dropshipzone brand. Big and bold, typography is paired with a modern, vivid colour palette, and an always-moving visual system that reflects the breadth of products and logistic capabilities of the company.

“The tagline ‘Make Ship Happen’ is a challenge, a mission and a provocation in business to move quickly, proactively and with purpose – all the more important in the highly competitive, high energy space of ecommerce.”

Source: Dropshipzone


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