Mamamia to become ‘generalist’ site with new content on sport, finance, travel and automotive
Mamamia is set to push into sports coverage next year, with the female-focused media company also looking to tackle content across finance, travel and automotive.
The expansion in content strategy follows on from Mamamia moving its brands under the one banner during 2016.
Speaking at the Mamamia 360 Women upfronts event this morning, Kylie Rogers, managing director of Mamamia, said: “That was the driving force behind our one brand strategy, making Mamamia a truly generalist site, that talks to Australian women about everything she’s interested in, in the one spot – which is why when we looked at the content spaces we’d been focusing on we released there was a great opportunity in 2017.
Mamamia is generalist now? So PC moral posturing and virtue-signalling have fallen out of favour? What a culture shock!
Mamamia is/was a great site with excellent reach to a certain audience demographic
But sometimes in the chase for growth and more money, companies diversify away from their core strength and spend lots and lots of money on new areas desperately trying to grow.
Mamamia is not a natural owner of any of the spaces it is trying to grow into – sport, finance, travel, auto.. so will be interesting to see how they fare.
Good luck. I hope it doesn’t end in wasted money and tears.
What a shame. Mamamia is already slammed for publishing trashy content lets hope they focus on an area in the mummy market they can excel in rather than being all things to all people.