Opinion

Managing corporate communications in 2023? Here’s your checklist

Founder of recently acquired Sefiani Communications, Robyn Sefiani and her colleague Nick Owens, outline the key considerations for corporates and their communications advisors for the year ahead.

Olivia Kruimel

February 16, 2023 8:34

Six weeks into 2023 and the communications landscape continues to evolve at pace. Some structural trends emerging in the last couple of years are taking root, while new ones are surfacing.

These changes are complex, interrelated and affect communications in different ways. Some represent new threats and opportunities to brands and their custodians, while others hint at changes to the ways communicators do their work.

Here are our observations on shifts to watch out for as we look to the year ahead.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.