Mark Ritson’s seven ways to make marketing great again: Mumbrella360 video
The Melbourne Business School’s adjunct professor Mark Ritson told marketers during a Mumbrella360 session exactly what they need to do to improve their performance. Mumbrella’s Zoe Samios looks back on Ritson’s thoughts on making marketing great again.
Mark Ritson believes there’s an “unerring sense” something is wrong in the world of marketing, and has done so for the past three years.
However, the professor from Melbourne’s Business School doesn’t believe there needs to be a revolution of the marketing industry, just a course correction. During this session from the Mumbrella360 conference, he asks marketers what the industry needs to do to make marketing in Australia great again.
Watch the full session here:
Did he really have to be so vulgar with the whole “excuse me if I go and…”. I’m over the locker room talk. It’s a way to get a cheap laugh, appear relatable, down with gen y I suppose, but it also makes some uncomfortable – to hear and to read. It’s unnecessary. It feels like a bit of a boys club, as if women can say the female version of what he said. Some comments are edited under Mumbrella’s moderation policy – can the articles be edited too? I don’t think I am being too PC.
Yes you are being too PC. It’s Mark ‘s style. ‘Brand’ if you will. I think he’s full of shit half the time and bordering brilliant the other half but the best thing about him is that he is not boring. He snaps people out of their group thinking ways and if he drops a swear word now and then so be it, I prefer a vulgar truth than a polite lie, thank you very much.
I agree. Pretty disgusting tirade. He should know Marketing 101 – don’t offend your audience!!! Hilarious. He needs a strategy cause his tactics are a mess. That would take 1 minute max to learn if he got some PR training. Brew ha ha!
He is crude and not really very insightful. But he is believable to impressionable people. Why marketers cannot just study the textbooks instead of worshipping false prophets like Mark Ritson is hard to fathom and probably simple laziness.
He is right about digital just being marketing like everything else. I was right too but I am not as pleased with myself as he is.