Mary Jane: A closer look at one of the 21st century’s most interesting rebrands

AnalogFolk’s Bronte Wilson explores how drug companies have successfully managed to rebrand one of the world’s most divisive products.

Cannabis. Did a bunch of these images just pop into your head?

You’re probably not alone. This is the way most of the world has viewed cannabis for a long time. But! The times, they are a-changin’. And though the days of ageing hippies smoking doobs and frat-boy-bong-hits might not be gone, something new is slowly finding its way into the mainstream.

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