Maverick picks up three pieces of business
Household and personal care brand Reckitt Benckiser has drafted Maverick to handle three new projects.
The announcement:
Engagement Marketing and Communications agency Maverick has won three new projects with world leader in global household, health and personal care products; Reckitt Benckiser. Reckitt Benckiser, makers of powerbrands such as Dettol, Glen 20 and Finish, has recently reviewed their roster of Australian agencies and appointed full service agency Maverick in both below-the-line and PR capacities for three upcoming campaigns.
Cameron Marks, Maverick Agency Principal said:
“Reckitt Benckiser products are used in Australian households all year round; however the cold and flu season is a particularly pertinent time for the household products giant to be active with their marketing. It’s not that easy to get the average consumer or journalist for that matter, interested in an anti-bacterial hand wash or surface disinfectant, so our campaigns are designed to use a blend of engagement and PR strategies to strengthen and support each other’s objectives that will ensure we get the desired dynamic cut through. From building a giant inflatable Germnasium for kids to “Test the Nation” style common hygiene sense tests for Mums we will be challenging Australians to really think about how they are keeping them and their family germ free this winter.”
David Romero, Category Manager for Reckitt Benckiser said:
“Maverick is known for doing things differently, and this is exactly the approach we wanted to take for our campaigns featuring a number of our brands including Dettol, Pine O Cleen and Glen 20. All three briefs to Maverick required creative engagement with our consumers whilst staying true to the core values of the brands and Reckitt Benckiser.”
The three campaigns being executed by Maverick are:
• Germwatch
An initiative by Dettol, Glen 20 and Pine O Cleen which provides Australians with a simple reminder to use good hand hygiene practices and the right disinfectant products to help protect their family and wider community from the spread of germs this winter.
• The Dettol Healthy Touch Schools Program
A giant dome-shaped inflatable ‘Germnasium’ classroom will visit primary schools in NSW, VIC and QLD this year educating students on the importance of hand hygiene via a fun, interactive and educationally based series of activities.
• Our Home Our Planet
An educational campaign that targets consumers and is designed to provide simple and practical advice about the small steps we can all take to reduce energy and water use, and save money whilst using the Reckitt Benckiser products – steps that will collectively make a real and positive impact on the environment.
Source: Maverick press release
