McKinsey: Aussie seniors shift shopping to cyberspace, as subscriptions & BNPL rise
A new McKinsey Global Institute report has suggested that organisations that miss the Asia-Pacific market could risk missing a A$13.5 trillion consumption growth opportunity over the next decade – half the global picture.
Importantly, while scale continues to be a key characteristic of the region’s consumption story, Beyond Income: Redrawing Asia’s Consumer Map suggested a new chapter is being written based on the increasing diversity of the region’s consumer markets.
