‘Media is a mess’: Creator agency head says influencer marketing is about to make a ‘big pivot’
With influencer marketing on the rise, talent-first creator agency Neuralle has seen exponential growth since its shift into the space five years ago. Managing director Jordan Michaelides told Mumbrella their story is a reflection of what is happening in the industry, and he soon expects influencers to take up more space in a brand’s media budget.
When Neuralle shifted from podcast production to the creator space at the end of 2019, it was because of a need to better the treatment of talent found by Michaelides and his wife and business co-founder, Lauren Michaelides.
He recalled talking to a young 17-year-old creator, and the experiences she had gone through with other managers or brands, and said that was a decision-making conversation.
