Medium Rare adds CBA to its client list
News Corp Australia’s content agency Medium Rare has won a brief with the Commonwealth Bank which will see it launch a new bi-monthly branded magazine, Brighter.
Produced in collaboration between Medium Rare and Commonwealth Bank’s marketing department, Brighter will be distributed to over 700 bank branches across Australia.
The advertiser-supported title will have an initial print run of 200,000, available for all customers both in bank branches and digitally.
