Menulog recruits Wendell Sailor to do mundane things at home during State of Origin, via Thinkerbell

Andrew Banks

June 27, 2022 10:16

During game two of State of Origin on Sunday evening, Menulog released a series of ads showcasing footy legend Big Dell, aka Wendell Sailor, doing mundane things at home.

After receiving feedback from footy fans during game one that the frequency of the new campaign launch featuring global superstar Katy Perry disrupted their Origin viewing experience, Menulog wanted to have a bit of fun and take things in another direction for game two, via a series of deadpan ad spots playing throughout the match.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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