Mitsubishi asks consumers to change their view of SUVs

Mitsubishi has launched a new campaign asking people to rethink their perceptions of SUVs.

The campaign, created by Adelaide creative agency Jamshop, promotes the world’s first plug-in hybrid SUV the Mitsubishi PHEV Outlander, highlighting its efficiencies when it comes to emissions.

Darrell Jacobs, head of marketing communications at Mitsubishi declared in a media release the car and supporting ad campaign are “a game-changer”.