Mitsubishi asks consumers to change their view of SUVs
Mitsubishi has launched a new campaign asking people to rethink their perceptions of SUVs.
The campaign, created by Adelaide creative agency Jamshop, promotes the world’s first plug-in hybrid SUV the Mitsubishi PHEV Outlander, highlighting its efficiencies when it comes to emissions.
Darrell Jacobs, head of marketing communications at Mitsubishi declared in a media release the car and supporting ad campaign are “a game-changer”.
”This vehicle will definitely change your view of SUVs,” he said. “It will do around 50 kms around the city on the batteries alone. The PHEV has a petrol engine as well as two electric motors, all providing power to the wheels in different combinations. It’s an incredible vehicle backed by a great campaign.”
The new Outlander launches on the Australian Market this week with a 45 and 30-second TV ad to air on free to air and pay television, supported by print activity, 10-second billboards, paid digital banners and video-on-demand, plus exposure on social media platforms Facebook and Twitter.
Jamshop’s creative principal Jim Robinson said the campaign’s approach was aimed at changing consumer perceptions. “Here you have all the comfort and quiet ride of an electric vehicle with the capability of a true SUV, features we knew were important to highlight to the target audience,” said Robinson.
“So we took this car into Belanglo State Forest on some pretty rough terrain and through water over and over again to prove how quiet, strong and efficient this SUV really is. Half the crew wanted to take it home with them. It’s impressive and so we wanted that to convey in the advertising.
“The ‘epic’ nature is actually how you feel about your first experience with the car,” he said. Jamshop is part of STW.
Client – Mitsubishi Motors Australia
Head of Marketing Communications: Darrell Jacobs
Creative Director: Jim Robinson
Planning Director: Peter Joy
Associate Creative Director: Johnny Velis
Head of Art: Becq Hinton
Account Director: Greg Faull
Agency Producer: Anna Bardsley-Jones
Production company – Collider:
Executive Producer: Rachael Ford-Davies
Producer: Catherine Warner
DOP/Cinematographer: Matt Stewart
Offline Editor: Mark Bennett
Online Editor: Justin Bronley
Post Production Company – Fin Design + Effects:
Producer: Morgan MacCuish
CG Supervisor: Chris Spry
VFX Supervisor: Justin Bromley
Executive Producer: Alastair Stephens
Sound Company – Nylon:
Sound Design/Engineer: Simon Lister
Music Composer: Michael Yezerski
topics
Mitsubishi
Great work guys. Beautiful shots.