Morning Update: Aussie group’s risque Elgin Marbles ad; WPP out of Maccas pitch; KFC’s chicken flavoured nail polish
Campaign: Elgin Marbles campaigners launch provocative outdoor ad in London
Lobbying efforts to persuade the British Museum to “return” the Elgin Marbles to Greece have taken a surprising turn.
An organisation representing Australians of Greek heritage has taken out a provocative ad on a giant, electronic billboard poster site just a few hundreds metres from the British Museum in Holborn, London.
The ad has an image of a naked, male statue, taken from the ancient Greek stone masterpiece, with the message: “We gave you philosophy, democracy, logic, drama, comedy, justice… Please give us back our Marbles.”
The message is tactfully placed to covers the statue’s vital organs.
CNET: KFC’s finger-lickin’ good nail polish tastes like fried chicken
Some products make you think every company has a marketing employee whose job it is to think of the most oddball twist on the thing possible.
KFC Hong Kong is offering a flavored nail polish that comes in both original recipe (kind of a beige) and hot-and-spicy (a barbecue-sauce-colored orange) flavors. GET IT? Because finger-lickin’ good, and also chicken fingers. Also, product guy needed something to write down as one of his achieved goals. Maybe extra crispy is in the works.
AdAge: WPP Opts Out of McDonald’s Review
WPP Group has opted out of the McDonald’s review, Ad Age has learned.
The holding company was invited, along with Publicis Groupe and Omnicom, to participate in the review for the fast-feeder’s U.S. creative account, the bulk of which is currently split between Omnicom’s DDB and Publicis‘ Leo Burnett, both in Chicago.
With WPP out now, it appears as though the incumbents are left to compete against one another. WPP’s choice to back out of the review may have something to do with finances or the tight turnaround of the process, which is said to be around 60 days, according to people familiar with the matter.
Wall Street Journal: Interpublic to Shift $250 Million in TV Ad Spending to YouTube
Magna Global, the ad buying arm of Interpublic Group of Cos., has signed an upfront advertising deal with YouTube, shifting spending from television ads in an effort to reach consumers more efficiently.
Magna, which buys ad time on behalf of clients such as Johnson & Johnson, Coca-Cola and Fiat Chrysler Automobiles, has committed to spending at least $250 million between October 2016 and December 2017 on Google Preferred, which offers a premium pool of advertising space on YouTube, according to a person familiar with the matter.
AdWeek: A Domestic Violence Message Is Hidden in This Clever 360° PSA. Can You Find It?
Lots of ads have used 360° video lately, but here’s one where the VR technology really suits the message—and delivers a powerful coda for those who absorb it.
The video, from BBDO Russia, shows a man and woman in a tense standoff across a table at home. Watch the video below. Click and drag to look around the room as the video plays.
Mumbrella Asia: MullenLowe turns website ‘home’ buttons into donation mechanism for refugee crisis
MullenLowe has unveiled an idea from its agency in Manila to persuade Filipinos to donate to help refugees around the world.
When users click the ‘home’ button of certain websites, they are redirected to a false error page which reads: “You will be directed home shortly. It’s not as easy for 60 million other refugees around the world.” The viewer can then choose to learn more and donate.
