Morning Update: Depressed about shaving that Movember ‘Stache?; UK ad spend hits £14bn; Anchorman 2 changes movie marketing
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=eVcaj4VJe-4
AdWeek: Depressed About Having to Shave That Movember ‘Stache? Watch This and Feel Better
“Dec. 1 will be a tough day for a lot of guys, including Dan. That Movember mustache, the object of so much spousal derision for weeks now, must come off. Shaving brand Harry’s tries to lessen the blow in this amusing video from Droga5 in New York, in which a guy and his mustachioed, cool-but-not-cool alter ego come to terms with the day of reckoning in the morning mirror. “
The Guardian: UK ad spend to hit record £14bn
“Total UK advertising spend is forecast to reach a new high of nearly £14bn in 2013, topping pre-financial crash levels for the first time in six years.”
The New York Times: Signs of Change in News Mission at Bloomberg
“Daniel L. Doctoroff, the company’s chief executive and the steward of the business empire behind the wealth of Mayor Michael R. Bloomberg of New York, had flown in to toast a corporate milestone: In 20 years, sales of Bloomberg’s financial data terminals in Hong Kong had ballooned into a business bringing in more than half a billion dollars a year.
But behind the celebration were some troubling developments. The growth of Bloomberg’s terminal sales worldwide had softened over the last several years, and had dropped significantly in the last year in mainland China, a vast untapped market. Bloomberg News’s tough reporting last year about China had prompted officials to cancel subscriptions for the lucrative terminals, frustrating the company’s Beijing sales staff.”
The Guardian: Rebekah Brooks said it was ‘easy to listen to voicemails’, hacking trial hears
“Eimear Cook, the ex-wife of golfing star Colin Montgomerie was accused of repeatedly lying under oath about a lunch with Rebekah Brooks in which she claimed the former News International chief excutive had told her how easy it was to hack phones.”
AdWeek: Will Ferrell’s Anchorman 2 Is Changing the Way Movies Are Marketed
“In the run-up to Anchorman 2: The Legend Continues, the fictional blowhard TV newsman opines: “I can only imagine it’s a charming documentary on the low-barometric pressure that often occurs in Ireland, resulting in various shades of overcast skies, as the Irish are known for having a strange obsession with their weather. I imagine this is a big win for them. So good job, boyo!” (To pick at just one of his points, in classically absurd Burgundian “expertise,” men from the Emerald Isle do not typically refer to each other as “boyo”—unless they want to accuse an Irish friend of being Welsh, that is.)
In addition to being just plain funny, the 27-second video perfectly captures the snackable, custom-made social content that is the tent pole of the film’s global campaign, led by the studio, Paramount Pictures, and digital-focused shop Zemoga but creatively masterminded by Anchorman 2’s talent. From Will Ferrell (Ron Burgundy) to Steve Carell (Brick Tamland) to Paul Rudd (Brian Fantana) to David Koechner (Champ Kind) to the folks behind the camera, it’s an all-hands-on-deck affair. “This has been the most comprehensive amount of material I’ve ever participated in,” Ferrell tells Adweek in an email. “I’m taken aback.””
The Guardian: Total misfire: brands like CoverGirl and Subway miss point of Hunger Games
“I’ve already received several texts and notes in my inbox asking when I’m seeing Hunger Games Catching Fire (or if I’ve seen it already). I’m a fan. Sure, movie adaptations are never as vivid as the books, but the fact that Jennifer Lawrence is proving to be as good of a role model for young women as she is an actress is giving this franchise that extra verve. But there’s one thing that has left me cold about this film: theadvertising surrounding it.”
AdWeek: Beastie Boys, GoldieBlox Fight Over ‘Girls.’ Is It Copyright Infringement or Fair Use?
“The feel-good ad of the month has taken a feel-bad turn. The Beastie Boys apparently have a problem with GoldieBlox’s version of their song “Girls” in the overnight smash-hit “Princess Machine” commercial, which recast the track with new lyrics as an empowerment anthem for little girls. According to The Hollywood Reporter, the band has allegedly threatened legal action, claiming copyright infringement, and the toy company has preemptively filed its own lawsuit asking that its version of the song be considered fair use—a common defense in cases involving parody material.”
Journalism.co.uk: 4 examples of innovative online newsgathering
“You may be accustomed to using RSS feeds, Twitter, Google Alerts and other tools for newsgathering. Here are four reporting techniques you may not have thought of.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Sad to see a brand trying to take over a date that already has a meaning….WORLD AIDS DAY………sure the Movember support is good but make the 30th Shave day.
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