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Morning Update: Dumb Ways to Die’s Trick-or-Treat for Halloween; Netflix use GIFs in outdoor campaign; Sofia Coppola directs Gap’s holiday ads

AdWeek: ‘Dumb Ways to Die’ Returns With a Trick-or-Treat Halloween Special

“”Dumb Ways to Die,” the famed Australian train-safety campaign from 2012, has done a couple of encores for special occasions. First it did a Valentine’s Day ad. And now it’s done a little choose-your-own-adventure Halloween special.

Should you trick or treat the little monsters who come to your door on Friday? Well, both approaches have their risks, it seems—for candy giver and candy seeker alike. “Be safe around Halloween … and trains,” says the copy.”

AdWeek: Netflix’s Fun Outdoor Ads Use 100 Awesome GIFs From Shows and Movies

“GIFs have left the nest!

The digital video files first made a jump to TV a while back, thanks to Fiat. And now they’ve ventured all the way outside in a fascinating Netflix campaign from Ogilvy Paris.

For the streaming service’s launch in France, the agency created 100 different GIFs, some of which “reacted” to current events and even things like the weather (for example, a rainy scene from a film when it’s actually raining at a bus stop).”

The Guardian: Rupert Murdoch urges media firms to unite to fight Amazon and Netflix

“The media industry needs its own competitor to online streaming giants Amazon and Netflix, Rupert Murdoch told a technology conference on Wednesday.

“As an industry, we need a competitor – a serious competitor – to Netflix and Amazon,” Murdoch told the Wall Street Journal’s WSJ.D conference in Laguna Beach, California.

21st Century Fox, which he chairs, is one of the partners in Hulu, a Netflix rival to Netflix, alongside Disney and NBCUniversal. The relationship has been a fraught one. Jason Kilar, Hulu’s CEO, left abruptly last year. His new video startup, Vessel, is backed by Amazon’s Jeff Bezos.”

AdAge: Sofia Coppola Directs Gap’s Holiday Ads From Wieden & Kennedy

“Academy Award-winning director Sofia Coppola — known for films including”Lost in Translation,” “Marie Antoinette” and “The Virgin Suicides” — is the second top director to collaborate with Gap and Wieden & Kennedy. In August, Gap tapped director David Fincher to work with the retailer’s new global agency Wieden & Kennedy. The “Dress Normal” campaign — four black and white spots that have been running this fall — encourages people to “dress like no one’s watching.”

Ms. Coppola directed the campaign’s latest installment, with four colorful holiday-themed spots, celebrating individuality at seasonal gatherings of family and friends. The commercials will break in November in the U.S. and U.K., running on TV and in movie theaters. They all feature familiar Thanksgiving and Christmas moments ranging from sweet to cringe-worthy, as characters don items from Gap’s latest collection. Each ad ends with the tagline “You don’t have to get them to give them Gap.””

Mumbrella Asia: China infant care ad appeals to Hongkongers to stop calling mainland Chinese ‘locusts’

“A China-based company that sells baby care products has placed an ad on the front page of a Hong Kong newspaper that calls for an end to a racist slur used by some Hongkongers to describe visitors from the mainland.

The ad for VE, which runs on the cover of Singpao newspaper, says mainland Chinese people have had “enough of the locust humiliation”, a reference to a slur used to describe mainlanders that came into use two years ago.”

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