Morning Update: Duracell tells story of girl’s reunion with soldier dad to mark Fourth of July; ‘Beach body ready’ ad not offensive
https://www.youtube.com/watch?t=82&v=mQaeXWtvprM
Mashable: Duracell’s Fourth of July ad is a powerful story of little girl’s reunion with her soldier dad
A new ad from Duracell spotlights the true story of a young girl who relied on a teddy bear for the comforting sound of her dad’s voice while he was deployed overseas.
Released just in time for Independence Day, the touching one-and-a-half minute spot shows the dad placing batteries into the stuffed animal and recording a message, before mailing it to his overjoyed daughter. The girl becomes attached to the bear, and her dad’s words — “I love you, baby girl” — ring out repeatedly as she’s playing, heading to school and drifting off to sleep.
