Morning Update: Duracell tells story of girl’s reunion with soldier dad to mark Fourth of July; ‘Beach body ready’ ad not offensive
https://www.youtube.com/watch?t=82&v=mQaeXWtvprM
Mashable: Duracell’s Fourth of July ad is a powerful story of little girl’s reunion with her soldier dad
A new ad from Duracell spotlights the true story of a young girl who relied on a teddy bear for the comforting sound of her dad’s voice while he was deployed overseas.
Released just in time for Independence Day, the touching one-and-a-half minute spot shows the dad placing batteries into the stuffed animal and recording a message, before mailing it to his overjoyed daughter. The girl becomes attached to the bear, and her dad’s words — “I love you, baby girl” — ring out repeatedly as she’s playing, heading to school and drifting off to sleep.
BBC: ‘Beach body ready’ advert not offensive, rules watchdog
A weight-loss product advert featuring a bikini-clad model asking “Are you beach body ready?” was not offensive or irresponsible, the watchdog has ruled.
The Advertising Standards Authority received 378 complaints that the Protein World poster implied other body shapes were inferior.
The ads were defaced in Tube stations and a petition called for its banning.
However, the campaign had already been pulled over concerns that its health claims did not have EU authorisation.
Mumbrella Asia: AirAsia enables Twitter use on select flights
Budget airline AirAsia has announced – via a tweet from CEO Tony Fernandez – that it is to enable access to Twitter and other social media platforms on select flights.
The airline has partnered with roKKi Chats Instant Messaging to offer the service, which also enables access to WeChat, WhatsApp, LINE and KakaoTalk.
Users will be able to access their Twitter timelines, tweet and browse links, photos and videos within the Twitter domain.
https://www.youtube.com/watch?v=bh8r6S2FNP0
AdWeek: Nike Makes One of the Fastest Ads Ever to Sell the Zoom Air Sneaker
A super-fast sneaker deserves a super-fast commercial, and Nike delivers one here for its Air Zoom Elite 8 running shoe. Blink and you’ll miss it.
The 60-second “Find Your Fast” spot—created by agency Must Be Something and directed by Chappelle Show c-creator Neal Brennan, who also did this fun campaign for Jordan Brand—features 13 all-star athletes getting their speed on. The larger “Find Your Fast” campaign challenges runners everywhere to log their fastest-ever mile by Aug. 30 through the Nike+ community.
The New York Times: Apple Music Is Strong on Design, Weak on Social Networking
WHEN I visited Microsoft many years ago, an employee cheekily compared designing Microsoft Office to “making a pizza that feeds a billion people.” At Apple, the company has a different saying: “There are a thousand ‘no’s’ for every ‘yes.’ ” In other words, they vigorously debate a feature before it shows up in a product.
But Apple Music, the company’s reboot of iTunes released Tuesday for Apple devices and personal computers (including Windows), sounds like a pizza straight out of Microsoft’s kitchen. Apple said “yes” to cramming every popular method of consuming music into one app: a streaming service similar to Spotify; radio features that compete with Internet and satellite services like Pandora and Sirius XM; and its old music player for listening to downloaded songs.
AdAge: Toyota’s Communications Chief Resigns Following Arrest
Toyota Motor Corp. said Julie Hamp, its first female managing officer, resigned the position after her arrest last month for allegedly importing drugs into Japan.
Toyota accepted the resignation “after considering the concerns and inconvenience that recent events have caused our stakeholders,” the Toyota City, Japan-based company said on its website. Hamp, 55, had been named the global head of communications for the world’s largest carmaker in April.
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