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Morning Update: First four Game of Thrones season 5 episodes leaked

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Mashable: Spoilers are coming: First four ‘Game of Thrones’ Season 5 episodes leaked

That Game of Thrones producer was right to worry about leaks.

HBO’s highly-anticipated fifth season of Game of Thrones is getting a premature—and illegal— premiere and fans are freaking out.

The first four episodes of the series started making their way around the Internet Saturday night after being uploaded to several Torrent sites, a day prior to the official Sunday premiere.

Mumbrella Asia: Shell faces PR heat from activists month after ‘Eco-marathon’ campaign to green image

Oil giant Shell has been hit with a major publicity headache with the boarding of environmental activists on to an oil rig bound for the Arctic, just a month after the company ran its “Eco-marathon” campaign in Asia to green its image.

Six Greenpeace protesters climbed on board a Shell drilling rig in the Pacific ocean yesterday, where they unfolded a banner that read “The people Vs Shell” along with the names of millions of supporters who oppose Arctic oil exploration. Greenpeace wants the Arctic to be preserved as a global marine sanctuary.

https://www.youtube.com/watch?v=zwC1icvy4mg

AdWeek: Chrysler Goes Full Game of Thrones in This Ad Voiced by Peter Dinklage

Your life might not be quite like Game of Thrones, but you can still feel like a boss power broker if you drive a Chrysler, says a new ad from the automaker.

“Kings and Queens of America,” voiced by actor Peter Dinklage, who plays Tyrion Lannister on the hit HBO show, is launching just ahead of the fifth-season premiere this Sunday.

The commercial, created by Wieden + Kennedy, builds on the great American myth that wealth and power are not a birthright, but rather simply there for the taking. That may be true, insofar as Justin Bieber, the Joffrey Baratheon of our time, didn’t inherit his fortune from his dad (even if both of them invaded from the North).

AdAge: ‘Share a Coke’ to Return, But Bigger

File this one under why-mess-with-success: Coke is bringing back its “Share a Coke” program after a successful run last year in which people scooped up bottles in search of their own or a friend’s name on the label. This summer, the brand will extend the program to include more names and to cover more package sizes and formats, according to a person close to the company familiar with the matter.

Last year, the marketer used the 250 most popular first names among teens and millennials and the program was limited to 20 oz bottles. Additionally, colloquial phrases were put on on cans, such as “superstar” and “bff.” This year, the number of names used is expected to at least triple.

The program debuted in Australia in 2011 and was taken to other international markets.

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