Morning Update: Heineken’s new Bond push; Snoop Dogg’s new weed-based social network; Airbnb’s new spot; Share a Coke’s emoticon

Campaign: Heineken unveils £64m Spectre campaign with Daniel Craig ad

Heineken has begun a $100 million (£64 million) campaign capitalising on its sponsorship of the new James Bond film, Spectre, with a TV spot featuring Daniel Craig.

The new ad was created by Wieden & Kennedy Amsterdam. It was released on Facebook today (21 September) and will air on TV and in cinemas from tomorrow.

The spot opens on Craig, who plays Bond in Spectre, jumping into a speedboat to evade some villains. A young woman, who is preparing for a waterskiing lesson, gets mixed up in the chase because she is attached to Bond’s boat. She ends up foiling the villains for the spy and manages to acquire a couple of bottles of Heineken, to boot.

Mumbrella Asia: TBWA\Singapore reveals ‘a different Paris’ in new global film for Airbnb

TBWA\Singapore has created a new global ad campaign for Airbnb, the online lodging service, including a film featuring a zoetrope that took three months to make.

The ad, which was shot in Sydney, centres on an Asian woman staying in Paris who is introduced to another side to the French capital by her host, Andre. Different models were used in different versions of the ad depending on the target market.


TechCrunch: Streaming Services Amazon, Netflix And HBO Win Big At Emmys

Streaming services are continuing their march into Hollywood, competing head-on with network television not only for viewership numbers, but now also for critical acclaim and industry recognition.

At last night’s Primetime Emmy awards, services including Amazon, Netflix and – if you count it – HBO, which this year launched its own over-the-top option for cord cutters with HBO NOW, dominated the annual awards show, scoring trophies for “Transparent” (Amazon), “Orange is the New Black” (Netflix), “Game of Thrones” (HBO) and “Veep” (HBO).

The Guardian: Charlie Brooker on Cameron and #piggate: ‘I’d have been screaming it into traffic if I’d known’

“The first question people were asking me was, Did I know anything about it? And the answer is no, absolutely not. I probably wouldn’t have bothered writing an episode of a fictional comedy-drama if I’d known. I’d have been running around screaming it into traffic. It’s a complete coincidence, albeit a quite bizarre one.”

To fill you in: four years ago, Charlie Brooker’s dystopian TV series Black Mirrorbegan with an episode called the National Anthem, in which the prime minister of Britain – to hoots of derision on social media – is required to have sex with a pig on television in order to ransom a kidnapped princess. On Monday, the Daily Mail printed extracts from Lord Ashcroft’s biography of David Cameron, in which Ashcroft claims to have been told by a current MP that Britain’s real prime minister allegedly “inserted a private part of his anatomy” into the mouth of a dead pig during an initiation ceremony while he was studying at Oxford. The MP knows someone with photographic evidence, according to Ashcroft, but he does not supply any.

AdWeek: Snoop Dogg Is Launching an Ad-Supported Social Network for Marijuana Aficionados


Snoop Dogg is launching an ad-supported social network called Merry Jane for users and sellers of cannabis products. The rapper announced the move at the TechCrunch Disrupt conference this afternoon, saying the platform would launch next month with the perfect number of beta users—420.

“I enjoy [marijuana] for medical reasons, and it’s a peace situation for me,” Snoop Dogg said, per TechCrunch. “I always see beautiful things around me. I’ve always been an advocate for me.”

Actor Seth Rogan will contribute editorial content for the website, which will also include cannabis-based edible cooking classes and depend on ad dollars for profitability.

Digiday: Facebook videos have fleeting lives

Facebook burst onto the scene as a credible rival to YouTube. But it has a problem: Just about all the action takes place in a single burst.

A video uploaded by a brand to Facebook accounts for 95 percent of the brand’s views over the next week, according to video analytics platform Visible Measures. The reason: Facebook’s algorithm-powered news feed is optimized for fresh content, and users don’t yet think of Facebook as a place to hunt down a video. In that case, YouTube is still far ahead.

Marketing Mag: Coca-Cola buys first emoji on Twitter with #shareacoke drive

Coca-Cola has become the first brand to pay for an emoji on Twitter, with a picture of two Coke bottles clinking coming up when a user types #shareacoke.

After the emoji went live on Friday, Coca-Cola claimed a record for the “largest Twitter ‘Cheers!'”.

Twitter has in the past created the same function for Star Wars and the MTV Video Music Awards, but this is the first time it has been part of an ad deal, according to TechCrunch.



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