News

Morning Update: KFC launches NFL team; Macca’s closes Youtube channel; Is iPhone the New Coke?


Ad Age: Check Out KFC’s New Comedic Colonel

KFC is at it again. The fried chicken chain has yet another new Colonel Sanders. Actor and comedian Rob Riggle is the latest face of KFC in four TV commercials set to begin airing Thursday featuring a football focus.

The campaign kicks off just as the National Football League’s season begins. KFC isn’t an official restaurant sponsor, though.

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Campaign: McDonald’s shuts YouTube channel amid low interest

McDonald’s has wound up its youth-focused YouTube project Channel Us after it failed to reach enough consumers, its chief marketing officer Alistair Macrow has confirmed.

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Ad Age: Why the New iPhone Risks Becoming New Coke

You’ve probably been thinking to yourself, “Gee, I wish I couldn’t charge my phone while also listening to music.” Or perhaps, “Gosh, if only my headphones were more expensive, easier to lose and required frequent charging.” If so, you’re in luck.

Ad Week: Bud Light Is Ready for Some Football With a Flashy Ad for Its NFL Cans

We love ourselves some limited-edition custom packaging.

That’s what you get in Bud Light’s flagrantly titled new ad, ‘This Is Your Can’s Year.’ It’s time for your can to shine. It promotes Bud Light’s latest cans with NFL team logos on them—introduced last month, after a first run last year.

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Mumbrella Asia: Beer brand ‘grafittis’ public buildings in Singapore in visual art stunt

The installations, which are actually light projections on walls, were beamed on to the National Gallery, National Stadium and People’s Park Complex in the conservative citystate.

The ‘Paint the unpaintable city’ campaign, which involved local artists Zero, Tech and Brandon Tay, has received an mixed response in social media, with some wondering whether the stunt will encourage young Singaporeans to start vandalising public buildings.

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Journalism UK: How memberships can work for non-profit journalism

In June, non-profit news outlet Mother Jones published a 35,000-word investigation, complete with charts, graphs and six videos, detailing the experience of its reporter Shane Bauer who spent four months as a guard in a US private prison.

The feature had a big impact on more than one level, but the investigation which cost roughly $350,000 to produce only brought in $5,000 from banner ads.

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Ad Week: Like long and prosper with these Facebook reactions celebrating 50 years of Star Trek

When Star Trek first began beaming to television sets across the country in 1966, there was of course no way to watch clips on YouTube, live tweet episodes or ‘Like’ the show on Facebook.

Today, after five decades of living long and prospering, Facebook is honoring the 50th anniversary of the series with a custom set of reaction buttons.

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Ad Age: Trump’s TV Turning Point: Data-Driven ad buys are happening

Following months of no TV advertising, the Trump campaign has not only begun paying for TV exposure, it appears to be using data and analytics while doing it.

The initial signals point to a data-driven approach that on the surface mimics the data-informed TV strategy employed by President Obama’s 2012 campaign and Hillary Clinton’s current campaign for the White House.

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