Morning Update: L’Oreal includes men in diversity campaign; kids explain where puppies come from; Nike launches Just Do it in China
Marketing Week: L’Oréal targets men for the first time as it evolves strapline to embrace diversity
L’Oréal Paris is featuring a man in a mass market cosmetics ad for the first time, as it looks to broaden its appeal and become part of consumer’ daily lives.
L’Oréal is featuring a man in a cosmetics ad for the first time as it focuses on a new tagline which aims to ‘celebrate diversity’.
Adweek: Kids Tell Sweet Stories About Where Puppies Come From, Only to Break Your Heart
Ask a group of kids where puppies come from, and they’ll tell you wondrous stories of frolicking in Puppyland and playing with puppy friends. That’s how The Humane Society of the United States begins its latest campaign launching on the glorious holiday that is National Dog Day.
While things start out bright and cheery with the children painting pictures of puppies living the life in high-rise Manhattan puppy condos or in a world full of treats, the spot, created by Rokkan, takes a dark turn.
Ad Age: This Powerful, ‘Single-Take’ Nike Ad Introduces ‘Just Do It’ in China
In the U.S., Nike has brought a quirky, friendly twist to its advertising in its recent “Unlimited” campaign, in which actor Oscar Isaac plays a narrator who’s relentlessly befuddled by the marvelous feats of athletes from all walks of life – the everyman, the pro, the quadruple amputee mountaineer, the transgender duathlete and the 86-year-old “Iron Nun.”
Ad Age: No Longer Anti-Advertising, WhatsApp Opens to Marketing and Sharing Data With Facebook
Facebook is getting ready to bring marketing messages to its WhatsApp messaging app, which was founded with a no-ads ethos, as well as tap user data from WhatsApp to inform ads on the social network.
WhatsApp announced the changes in a Thursday blog poston upcoming privacy-policy changes that impact users’ personal data and open them to the potential for marketing on the platform. The revisions mean that user data will get sucked into Facebook and help it serve more relevant ads in the News Feed, too.
Step aside, Pinocchios and Pants on Fire. “The Daily Show” on Comedy Central has entered the fact-checking world with ratings such as “a puppy snorting cocaine” and “a John Travolta.”
“The Daily Show’s” “What the Actual Fact?” segments can sometimes seem as substantive as PolitiFact or The Washington Post’s Fact-Checker. But they also contain the kind of silliness you expect from a show on Comedy Central.
DDB Singapore is looking for a head of planning to run the agency’s pitching operation as long-time CEO David Tang and head of creative Neil Johnson step back after 17 years running new business.
The agency has launched an irreverent online recruitment campaign headed by a two-head llama gif to represent Tang and Johnson, who the ad says will no longer to involved in pitching to focus on existing clients.
