Morning Update: L’Oreal includes men in diversity campaign; kids explain where puppies come from; Nike launches Just Do it in China
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Marketing Week: L’Oréal targets men for the first time as it evolves strapline to embrace diversity
L’Oréal Paris is featuring a man in a mass market cosmetics ad for the first time, as it looks to broaden its appeal and become part of consumer’ daily lives.
L’Oréal is featuring a man in a cosmetics ad for the first time as it focuses on a new tagline which aims to ‘celebrate diversity’.