Morning Update: Mark Britt talks streaming; Under Armour makes an army of athletes; Twitter blocks tweet recovery tools

Creativity: Under Armour ‘Multiplies’ Misty Copeland, Stephen Curry and Jordan Spieth in Stunning Ad

Athletes are their own army, according to Under Armour’s stunning new “Rule Yourself” campaign, created out of Droga5 and directed by Academy Award-winning DP/Director Wally Pfister of Reset. An anthem ad depicts American Ballet Theatre Principal Dancer Misty Copeland, NBA MVP Stephen Curry and two-time golf major champ Jordan Spieth in mesmerizing multiples, appearing as beautiful, perfectly calibrated armies of clones as they rigorously practice and train in their respective sports.

The Drum: Twitter bans services that recorded politicians’ deleted tweets

Two social media management platforms that track politicians’ deleted tweets in an effort to maintain transparency have been cut off from accessing Twitter.

Twitter revoked access to its application program interface (API), which allows other programs to connect with it, for Diplotwoops and Politwoops because it violated its terms of service.

The two services allowed the public to keep track of what politicians and diplomats were saying on Twitter by monitoring their accounts for deleted tweets and also indicating how long it took for a tweet to be taken down.

Mumbrella Asia: Q&A with iflix CEO Mark Britt: ‘Internet TV in Asia is tough and messy. It’s like a knuckle fight

Mark_BrittIt’s a little over 12 months since Mark Brittswapped life as a “happy executive” at Australia’s Mi9/Ninemsn to launch Kuala Lumpur-based video on demand start-up iflix. In a Q&A with Mumbrella chief reporter Steve Jones, Britt talks of the potential of the business, its “huge challenges” and how iflix is playing a pivotal role in tackling piracy in Southeast Asia.

What drew you an internet TV start-up in a region where the technology infrastructure and internet penetration may not seem conducive to such a product?

There was an opportunity to go from being a happy executive in a large company to actually starting something from scratch, to be a genuine entrepreneur and creating something that you own and be a part of. It’s been hugely challenging but incredibly rewarding.

The Guardian: Digital surveillance ‘worse than Orwell’, says new UN privacy chief

 The first UN privacy chief has said the world needs a Geneva convention style law for the internet to safeguard data and combat the threat of massive clandestine digital surveillance.

Speaking to the Guardian weeks after his appointment as the UN special rapporteur on privacy, Joseph Cannataci singled out British surveillance oversight as being “a joke”, and said the situation is worse than anything George Orwell could have foreseen.

He added that he doesn’t use Facebook or Twitter, and said it was regrettable that vast numbers of people sign away their digital rights without thinking about it.

AdAge: Big Beer Churns Through the Agencies, Still Comes Up Flat

Earlier this month, MillerCoors called off Cavalry, three years after WPP created the shop for the sole purpose of servicing the Coors brand and new products. Three shops are now in the hunt for the account — 72andSunny, Deutsch L.A. and 180 L.A. At the same time, the brewer named Mekanism as AOR for its Redd’s, Smith & Forge and Henry’s Hard Soda brands.

The shift is emblematic of a broader (some say worrisome) trend. Of the nation’s top five beer brands, only one — Corona — has been with the same lead creative shop since 2010. Corona is also the only brand of the five that has a higher share today than it did in 2010. The other brewers have responded to their sales declines by rapid agency shifts. Bud Light, the nation’s largest brand, is on its fifth lead agency since 2010.

Campaign UK: If ‘Slow Down GPS’ Forsman & Bodenfors

Forsman & Bodenfors has developed a satnav app for If insurance that speaks in a child’s voice when operating near schools and daycare centers. The app acts like any other satnav system except in areas where there are likely to be children, where it switches to a child’s voice to remind drivers to be more careful. The app is free to download on the App Store and Google Play but only works in Sweden, Finland and Norway. People can flag extra areas where there are likely to be children and get them added to the app by visiting If’s website.


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