Morning Update: Mattel launches ‘The Barbie Project’; Kate Middleton’s phone hacked 155 times; Jill Abramson forced out as New York Times executive editor
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
Creativity Online: Mattel Launches ‘The Barbie Project’ to Find What Parents and Kids Really Think of Barbie
“Barbie elicits feelings of love, hate or ambivalence — but until now, Mattel hadn’t really owned the conversation. The brand has launched “The Barbie Project,” sending two documentarians and a play specialist into the homes of parents to ask them what they think of Barbie — the good, the bad and the very ugly.”