Morning Update: Store closes ‘indefinitely’ after 9/11 ad; TV doctors unite for campaign; McConaughey directs first ad for Wild Turkey
https://youtu.be/2ZmM-2gj5Gc
Good: Miracle Mattress’s Incredibly Offensive 9/11-Themed Twin Tower Sale Commercial
There’s an oft-repeated axiom that says: Comedy is tragedy plus time. It’s been 15 years since the horrific terrorist attacks on September 11, 2001, and it still isn’t funny nor will it be anytime in the future. But good taste, common sense, and business savvy be damned, Miracle Mattress in San Antonio, Texas decided to air ad on local TV this week for its 9/11-themed Twin Tower Sale.
https://youtu.be/foL9gfbfweY
Ad Week: Some of TV’s Best Fake Doctors Are Back to Get You to See a Real Doctor
Four decades’ worth of TV’s top doctors are finally sharing the same screen. The bad news is, it’s an ad. But the good news is, the ad’s pretty good. To encourage you to get an annual check-up from a real doctor, Cigna brought together an all-star team of fake doctors.
https://youtu.be/9aiwpAiUol4
Ad Age: What Do You Think About McConaughey’s First Ad for Wild Turkey?
Campari Group recently named actor Matthew McConaughey as creative director for the Wild Turkey brand. This week, at a party in Brooklyn, they unveiled the first spot from Mr. McConaughey. Ad Age editor and bourbon enthusiast Ken Wheaton was on hand at the event, but he’s much more curious about what Ad Age readers think about this ad. Let us know in the comments.
Marketing Week: How to balance short-term impact with long-term results
Digital media and financial pressures on CEOs are forcing marketers to focus increasingly on short-term metrics at the expense of creativity and brand building.
Short-term marketing tactics are increasingly taking precedence over long-term brand building, which is affecting advertising effectiveness, but whose responsibility is it to even the balance between fast results and brand longevity?
The director of e-commerce for Mondelez International has suggested that convenience cannot explain the rapid growth in the online purchasing of FMCG brands in China and elsewhere in Asia, and that the habitual use of smartphones by millennials is what is driving the trend.
