News

Morning Update: Store closes ‘indefinitely’ after 9/11 ad; TV doctors unite for campaign; McConaughey directs first ad for Wild Turkey

Good: Miracle Mattress’s Incredibly Offensive 9/11-Themed Twin Tower Sale Commercial

There’s an oft-repeated axiom that says: Comedy is tragedy plus time. It’s been 15 years since the horrific terrorist attacks on September 11, 2001, and it still isn’t funny nor will it be anytime in the future. But good taste, common sense, and business savvy be damned, Miracle Mattress in San Antonio, Texas decided to air ad on local TV this week for its 9/11-themed Twin Tower Sale.

Ad Week: Some of TV’s Best Fake Doctors Are Back to Get You to See a Real Doctor

Four decades’ worth of TV’s top doctors are finally sharing the same screen. The bad news is, it’s an ad. But the good news is, the ad’s pretty good. To encourage you to get an annual check-up from a real doctor, Cigna brought together an all-star team of fake doctors.

Ad Age: What Do You Think About McConaughey’s First Ad for Wild Turkey?

Campari Group recently named actor Matthew McConaughey as creative director for the Wild Turkey brand. This week, at a party in Brooklyn, they unveiled the first spot from Mr. McConaughey. Ad Age editor and bourbon enthusiast Ken Wheaton was on hand at the event, but he’s much more curious about what Ad Age readers think about this ad. Let us know in the comments.Intro-to-Marketing-Analytics

Marketing Week: How to balance short-term impact with long-term results

Digital media and financial pressures on CEOs are forcing marketers to focus increasingly on short-term metrics at the expense of creativity and brand building.

Short-term marketing tactics are increasingly taking precedence over long-term brand building, which is affecting advertising effectiveness, but whose responsibility is it to even the balance between fast results and brand longevity?

singapore-ganesh-kashyap-gm-and-director-of-e-commerce-for-mondelez-international-in-asia-pacific-mumbrella-asia

Mumbrella Asia: Smartphone ‘addiction’ among millennials driving e-commerce for FMCG brands, says Mondelez marketer

The director of e-commerce for Mondelez International has suggested that convenience cannot explain the rapid growth in the online purchasing of FMCG brands in China and elsewhere in Asia, and that the habitual use of smartphones by millennials is what is driving the trend.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.