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Morning Update: New Balance turns to damage control; Omnicom unveils ‘McDonald’s only’ agency; NYT subs up 41% after Trump

new-balance-shoes

Digiday: Caught in the Trump maelstrom, New Balance turns to damage control

New Balance is learning exactly how fast it can backpedal.

Ever since customers called for a boycott after the company’s vp of communications said it looked forward to working with President-Elect Trump — and a Neo-Nazi blogger called the shoes “the official shoes of white people” — the Boston-based shoe company has been doing damage control.

We Are Unlimited (from l.): Brian Nienhaus, chief executive officer; Chip Knicker, chief digital officer; Graceann Bennett, chief strategy officer; Jon Ellis, chief production officer; Linda Poe, chief financial officer Credit: Courtesy We Are Unlimited

We Are Unlimited (from l.): Brian Nienhaus, chief executive officer; Chip Knicker, chief digital officer; Graceann Bennett, chief strategy officer; Jon Ellis, chief production officer; Linda Poe, chief financial officer Credit: Courtesy We Are Unlimited

Ad Age: Omnicom Launches Dedicated McDonald’s Agency We Are Unlimited

The wait is over. Omnicom has unveiled the identity of its dedicated agency for the McDonald’s U.S. creative business, naming the newly staffed group We Are Unlimited three months after winning part of the business from Publicis Groupe.

BBDO Senior Director Brian Nienhaus is taking the helm as CEO of Unlimited, while John Hansa, who led the creative piece of the McDonald’s business at former incumbent Leo Burnett Chicago, joins as executive creative director.

The New York Times

Poynter: New York Times reports 41,000 new subscribers since the election

The New York Times reported Thursday that, in the week since the election, it’s added 41,000 new digital and print subscribers, “the largest one-week subscription increase since the first week of the digital pay model in 2011.”

In that same week, the Times has been singled out on Twitter by President-elect Donald Trump for looking “like fools in their coverage of me.” Earlier this week, the Times sent a letter to subscribers with the promise of fair coverage, which the president-elect also went after.

samsung-brand-logo

Campaign Live: Adam & Eve/DDB opens in New York after Samsung win

Adam & Eve/DDB is launching in the US after winning Samsung’s North American creative account, Campaign understands. The London agency is believed to be setting up an office in New York in order to service its new client.

Adam & Eve/DDB is understood to have won the creative brief for Samsung’s home and TV appliances in North America after a process that involved Cheil and Wieden & Kennedy Portland; Publicis Worldwide New York also had talks with Samsung ahead of the pitch.

Lou Dela Pena at DScoop Asia this morning: “In the creative field, if you’re not relevant and you’re not top of mind, and you don’t use fame as a currency, you’re nowhere.”

Lou Dela Pena at DScoop Asia this morning: “In the creative field, if you’re not relevant and you’re not top of mind, and you don’t use fame as a currency, you’re nowhere.”

Mumbrella Asia: ‘If you don’t use fame as a currency, you might as well close down’ says Lou dela Pena on reviving ‘third-hand car’ Publicis Singapore

The boss of Publicis Singapore told the story this morning of a two-year journey to transform an advertising agency she likened to a “third-hand car” and a modern-day “Titanic” into a startup-like company run by millennials.

In a candid, open presentation at HP’s DScoop event in Singapore this morning, Lou Dela Pena, who joined Publicis Singapore from TBWA as CEO in February 2014, and was promoted to CEO of group agency brand Publicis Communications at the beginning of this year, said that to transform the agency she had to completely uproot the company’s culture, and fire key staff that generated revenue and were close personal friends.

Ad Week: A Scrappy Shelter Dog in Need of Adoption Gets to Have a Blast in This Camera Ad 

Shelter dog adoption ads often depicted as sad and helpless, shown staring forlornly through the bars of cages, but animal activist and photographer Guinnevere Shuster is on a mission to change that, helping shelter dogs find homes by taking fun, happy portraits showing them in their best light.

Shuster is the latest philanthropist featured in Canon’s ‘Rebel With a Cause’ campaign, named for Canon’s Rebel camera, that started last year and spotlights various causes. Canon features the photos and videos on its social media channels to help shelter dogs find homes.

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