Morning Update: Nike’s tribute to marathon losers; Daily Mirror staff’s mean tweets; Indian president praises Facebook

Alex Hayes

September 28, 2015 8:30

AdWeek: Nike Salutes the Last-Place Marathon Finisher in Ad That’s Like a Sequel to ‘Jogger’

Nike has assembled the same creative partners behind the famous 2012 “Jogger” spot—ad agency Wieden + Kennedy and Park Pictures director Lance Acord—for its latest running ad, which makes a very similar point: that anyone can be a runner if they just start running.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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