Upon considering this information, Hershey’s looked to Amazon’s latest in-home piece of tech to put more Ice Breakers into the mouths of these minty-breath millennials. Earlier in September, an Ice Breakers Amazon Dash button, wired to automatically place orders for more mints with one click, premiered for Prime members.
“We expect online grocery sales to surpass $80 billion by 2020,” said Denise Vivas, Hershey’s director of e-commerce. “Having a strong relationship with Amazon has given us the opportunity to participate in their most innovative initiatives.”
Morning Update: Nike’s tribute to marathon losers; Daily Mirror staff’s mean tweets; Indian president praises Facebook
AdWeek: Nike Salutes the Last-Place Marathon Finisher in Ad That’s Like a Sequel to ‘Jogger’
Nike has assembled the same creative partners behind the famous 2012 “Jogger” spot—ad agency Wieden + Kennedy and Park Pictures director Lance Acord—for its latest running ad, which makes a very similar point: that anyone can be a runner if they just start running.
Acord even uses a similar technique—a slow backward tracking shot—in the new ad, titled “Last,” which is set on a marathon course where the final stragglers are just jogging through, trampling on a bed of crushed paper water cups and dodging the pedestrians who’ve already begun to reclaim the road.
https://www.youtube.com/watch?v=YM8cZkopt0Q
The Guardian: Daily Mirror staff star in their own ‘mean tweets’ TV ad
The Daily Mirror is to launch a TV ad featuring editor-in-chief Lloyd Embley and fellow journalists reading out “mean” tweets from the public criticising its “intelligent tabloid” campaign.
The £1m-plus campaign, which is being launched weeks after parent Trinity Mirror announced a large-scale editorial restructure, is an extension of the Daily Mirror’s anti-Sun marketing strategy, positioning the title as the smarter read.
Mumbrella Asia: Tata Tea asks India: If a tea can manage three things, why can’t a woman?
Tata Tea has launched the latest in the long-running ‘Jaago Re’ campaign backing good causes with an ad that supposedly takes aim at traditionally held views of the role of women in Indian society.
In a tongue-in-cheek TVC created by Lowe Lintas, the viewer learns that women in the Indian state of Maharashtra are capable of juggling three things in their lives besides work and domestic duties – just like the three qualities of Tata Tea Gold Mixture.
TechCrunch: Indian Prime Minister Tells Zuckerberg Social Media Creates A New Form Of Diplomacy
Prime Minister Narendra Modi told Mark Zuckerberg that social media can show governments where they’re going wrong, and allow heads of state to connect more personably than ever before. During a townhall Q&A at Facebook’s Menlo Park headquarters, the two leaders talked about the modernization of India and discussed topics from the 40,000 questions and comments submitted by the public. The talk can be watched here.
As the world’s largest democracy and a massively lucrative market for tech companies, execs from several tech giants made time to meet with Modi during his visit to Silicon Valley this week, including Google, Apple, and Tesla, as Re/Code reported.
DigiDay: More brands flock to Amazon Dash, but it largely remains ‘an experiment’
Hershey’s Ice Breakers mints are the company’s second-most popular product among younger millennials, ages 21 to 24. They’re also the top-selling e-commerce product, with Amazon orders for the mints up 70 percent this year over last, and repeat order rates are at 31 percent, more than double any other Hershey’s product.
AdAge: VW Puts U.S. Ads on Hold Amid Emissions Scandal
Volkswagen of America is further reducing its media presence in the wake of its diesel emissions scandal by putting national advertising on hold for at least the next two weeks.
In a Friday memo to dealers obtained by Automotive News, marketing chief Vinay Shahani said the company would “temporarily pause a majority” of its national, “tier-one,” media through October 11, effective immediately.
VW pulled all marketing related to its diesel-powered cars earlier this week as the scandal mushroomed. This latest step affects other campaigns, including the ad blitz with spots starring actors Adam Scott and Michael Peña for VW’s App Connect infotainment platform debuting on its 2016 model year lineup.
