Morning Update: can Pokemon Go app access your email?; Ashley Madison rebrands; Publicis Group creates new entity for Walmart

Pokemon Go

The Guardian: Have you given Pokémon Go full access to everything in your Google account?

Gamers who have downloaded the Pokémon Go augmented reality game were given a scare on Monday, after noticing that the app had apparently been granted “full access” to their Google accounts.

Taken at face value, the permissions would have represented a major security vulnerability, albeit one that only appeared to affect players who signed up to play the game using their Google account on Apple devices.

Ashley Madison hopes to revive its image with a new ad campaign. YouTube - Ashley Madison
Ad Week: Ashley Madison Revamps Its Image by Toning Down Its Message of Infidelity

Forget the old Ashley Madison, the one that told you outright to follow your bliss and cheat on your partner; the one that opened itself up to a massive hack exposing user data to the world.

Today Ashley Madison reveals a new image, one that the brand thinks is much more elegant and female-friendly (but still gives users the opportunity to break their vows) and hopes to move on from its troubled past.

Walmart Publicis

Ad Age: Publicis Groupe Creates New Entity for Walmart to Handle U.S. Creative, In-Store Marketing

Publicis Groupe and Walmart are creating a new entity to house the retailer’s U.S. creative and in-store advertising, along with other pieces of business that do not involve advertising.

“The new entity will focus on how Publicis Groupe and Walmart will partner on advertising and marketing efforts as the companies together navigate the future of retail,” said Publicis Groupe in a statement.

Ad Week: W+K India’s First Nike Ad Celebrates the Power of Sport in Women’s Lives

Sport in India has a massive image problem, particularly for women.” So says Mohamed Rizwan, creative director at Wieden + Kennedy India.

This represents an interesting challenge for a client like Nike. “What we set out to do is give it a complete makeover by making it cool, accessible and fun,” Rizwan says. “To that end, we commissioned some of the best image makers and musicians, and got together a crew of women that best represent sport in India right now.”

Flags of the United Kingdom and the European Union Divided brexitThe Guardian: How technology disrupted the truth

Social media has swallowed the news – threatening the funding of public-interest reporting and ushering in an era when everyone has their own facts. But the consequences go far beyond journalism.

One Monday morning last September, Britain woke to a depraved news story. The prime minister, David Cameron, had committed an “obscene act with a dead pig’s head”, according to the Daily Mail.

sonny truyen facebook pokemon

BBC News: Pokemon Go: Singapore company sacks Australian for rant

An Australian has been sacked after a profanity-laden rant on Facebook, where he complained that the game Pokemon Go is not available in Singapore.

In a series of Facebook comments, Sonny Truyen suggested Singapore was an undesirable place to live due to the unavailability of the smartphone game. He also wrote that Singapore was filled with “stupid people”. middle_earth_shadow_of_mordor_monolith_warner_bros_interactive_pc_playstation_3_playstation_4_xbox_360_xbox_one_93416_1600x900

Recode: Warner Bros. got slapped because it paid PewDiePie to promote a game

The Federal Trade Commission smacked Warner Bros. Home Entertainment for a marketing campaign that paid PewDiePie and other online influencers to promote the video game Middle Earth: Shadow of Mordor — but not coming clean about the arrangement with consumers.

“Consumers have the right to know if reviewers are providing their own opinions or paid sales pitches,” Jessica Rich, director of the FTC’s Bureau of Consumer Protection said. “Companies like Warner Brothers need to be straight with consumers in their online ad campaigns.”

Bill Grizack - ad fraud- image by Forsyth County Court

AdWeek: How This Man Duped a String of Ad Agencies and Almost Got Away With It

The advertising model was broken, and Bill Grizack knew how to fix it.

“At The Variable, it was my job to invent the future of creative advertising strategy,” his LinkedIn profile boasted. “I developed the staff and the technology that leveraged big data into meaningful creative insights, and built a creative team that new [sic] how to use those insights to create brilliant work.”

Switching to the third person, he wrote: “One of the luckiest periods in his life was working on both Coca-Cola and Jack Daniel’s at the same time. For a man that went to college in the Southeast, there isn’t much better than that.”mark warner twitter ad fraudAd Age: Senators Take Aim Against Ad Fraud, Ask FTC for Answers

Two U.S. senators sent an open letter to Federal Trade Commission Chairwoman Edith Ramirez on Monday, inquiring about the current state of ad fraud.

“Much like a stock, the value of an ad impression is highly contingent on measured demand,” the letter says. “However, the problem with relying on ad clicks or views to measure that value is that recent studies have shown this data is frequently inaccurate.”

Damien Cummings - Global Head of Digital Marketing - Standard Chartered Bank

Mumbrella Asia: The critical factor for selling to marketers: trust

In this guest post, Damien Cummings argues that trust is the crucial factor in making the client-agency-vendor ecosystem work, and outlines how vendors can best to sell to marketers.

The challenges clients, agencies and tech vendors have in working together usually stem from a lack of understanding on all sides – a challenge of understanding “the business of marketing” as I’ve previously written. There’s one critical element that’s come to light in my recent discussions with partners on this: trust.

To understand how trust works between tech vendors, agencies and marketers, it’s important to understand the mindset of each stakeholder.

subway start up advertisign - pic adweek

AdWeek: Savvy Subway Ads From Service Startups Are Captivating Millennials on the Move

For New Yorkers, the city’s sprawling subway system is a necessary evil. Sure, it’s overcrowded (annual ridership reached 1.763 billion last year—the highest since 1948), plagued by delays (which have quadrupled since 2012, according to the MTA) and generally kind of gross (a Travelmath study found that touching an NYC subway handrail is the equivalent of shaking hands with 10,000 people), but it’s undeniably the most convenient way to get from point A to point B.

And thanks to a growing number of startups investing in underground ads, the daily subway slog has also gotten a lot more visually entertaining.


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