Morning Update: Poster lets you play songs; Walt Disney hands social account to OMD; Adidas releases new World Cup ad
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
AdWeek: Beck’s Creates a Poster That Lets You Play or Remix 10 Songs
“Beck’s recently made an unorthodox contribution to New Zealand’s Music Month by unveiling a touch-activated street poster that lets passers-by play or even remix tracks from local musicians.
The posters are made with conductive ink and special sensors that react to human touch like an iPad screen would, with audio coming from a rear-mounted speaker. Most of the music provided is feckless indie rock, but it’s a nationally sponsored music festival, so no one should be expecting Meth Drinker or anything.”
AdAge: Mars Seeks 120-Day Payment Terms From Vendors
“Global candy giant Mars Inc. is seeking longer payment terms from suppliers — including from at least one U.S. marketing agency — becoming the latest big advertiser to engage in the controversial practice.
The maker of M&Ms and Snickers confirmed to Ad Age that it has sought to extend the period before suppliers get paid to as long as 120 days.”
>https://www.youtube.com/watch?v=jcW3YXL_P20
Campaign India: Oreo Orange Crème biscuits dials up fun quotient with Ranbir-niece duo
“Cadbury India has announced the launch of its new offering in the biscuits segment ‘Oreo Orange Crème’ with a TVC. The TVC, which released on 15 May, has been conceptualised by Interface Communications. It features Oreo’s brand ambassador Ranbir Kapoor and works on the theme of fun relationships as it has done in previous Oreo ads. “
AdAge: L’Oreal Targets Ads Based on Hair Color in Online Photos
“L’Oreal Ombre hair color products — born last year from a project that mined YouTube data to tap into a hair-highlighting trend — have become the first brand to use a technology that places ads on publisher sites based on the hair color of women in photos.”
Campaign Middle East: OMD walks off with Walt Disney’s social account
“The Walt Disney Company has handed OMD its social media brief in the Middle East.
The move follows a competitive pitch and the company’s appointment of OMG as lead agency at an EMEA level.”
https://www.youtube.com/watch?v=jR1XQsCiAKE
Campaign: Adidas “the dream” by TBWA\Chiat\Day
“Adidas has released its World Cup ad, featuring world class players including Lionel Messi, a soundtrack by Kanye West, and shot by City of Goddirector Fernando Meirelles. The spot was created by TBWA\Chiat\Day and uses the tagline “allin or nothing”. The spot debuted during the UEFA Champions League final on 24 May. It opens with Messi asleep. He then dreams about the World Cup and what competitors are going through to prepare for the tournament. Adidas is an official sponsor of the 2014 Fifa World Cup. The work was created by Linda Knight and John Figone, and directed by Fernando Meirelles and Cassiano Prada through 02 Films.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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