Morning Update: Waterproofing spray ad so cheesy people think it’s fake; Coke converts used bottles into sharpeners; Gym ad plays on Kimye wedding

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek:  Waterproofing Spray’s Ad Is So Intentionally Cheesy, People Think It’s Fake

“We see tons of ad parodies that look convincing enough to be real, so Liquipel decided to take the opposite approach with a real ad made so over-the-top it almost feels like a parody.