Morning Update: WPP shops sweep Coke creative review; HBO snares Sesame Street; Singapore edition of Cosmopolitan closed
The Guardian: ‘You know nothing, Jon Elmo’: the internet reacts to Sesame Street on HBO
Sunny days, sweepin’ the clouds away – to HBO? Sesame Street announced on Thursday morning that the public broadcast show is moving to the premium cable channel. But with more, let’s say, adult neighbours and primetime real estate, the popular children’s show seemed like a unlikely fit. So of course the internet reacted hilariously.
Thankfully, Sesame Street will be staying on PBS as well (after a nine-month window), which means America’s favourite educational show might still make some damn sense (looking at you True Detective).
Mumbrella Asia: SPH closes Singapore edition of ‘racy’ Cosmopolitan
Singapore Press Holdings has closed the local edition of international women’s magazine brand Cosmopolitan after four years of publishing.
The magazine, which was once banned for being too indecent for local tastes, was published under licence from US publisher Hearst.
In a quote in SPH-owned newspaper the Straits Times, an SPH spokesman said that the business model was not sustainable.
AdAge: WPP Is Big Winner in Coke’s Global Creative Review
Coca-Cola Co. has selected three WPP agencies to lead its next big global campaign for brand Coke, completing a review that began in March and involved 10 roster shops. Emerging victorious are Ogilvy, New York; Sra Rushmore of Madrid; and Santo of Buenos Aires, the marketer confirmed to Ad Age.
“We set out in this process with the goal of uncovering the best ideas and marrying those to executional excellence, anticipating that they may come from different sources,” Coke said in a statement. “The outcome is that we will be moving forward with a networked agency approach, partnering with three of the 10 agencies in the initial stages to create the first round of creative work for Coca-Cola.”
https://www.youtube.com/watch?v=TYcRax9ntZI
AdWeek: By the Numbers: How Do Terry Crews and Isaiah Mustafa Really Stack Up?
For years, Old Spice has used quirky spokespeople—robots, moms, fingers, or whatever else the brand could cook up—but Terry Crews and Isaiah Mustafa, with their wildly different personas, are certainly the two most memorable.
Old Spice’s new campaign from Wieden + Kennedy in Portland pits the two pitchmen against each other, and the agency has just released the second installment in its Mustafa-Crews showdown:
https://www.youtube.com/watch?v=tu3FkI6Fkmg
Creativity: The Honda HR-V Finds the Perfect Fit — Even in a Stuffed Garage
Honda ingeniously demonstrates the line “Everything fits perfectly in its place” with a quirky and humorous U.K. film, set in a man’s disorganized, filled-to-the-brim garage.
In the spot by Lost Boys — the social and content arm of Digitas LBi — a man surveys the chaos and clutter around him, and then sets to work tidying up. We see him find a place for every tool and every toy, measuring and sanding down all possible storage options, until he creates a space that exactly fits his new Honda HR-V.
