Movember launches first work developed entirely in-house
Men’s health charity Movember is asking the world to rethink men’s health in a new campaign – the first developed entirely by its in-house creative team.
‘The Real Face of Men’s Health’ tells the audience that men’s health doesn’t just impact men, it affects us all.
The creative hopes to show that when a man – whether a father, brother, son, male partner or friend – is unwell and unsupported, everyone feels the negative ripple effects. It hopes to make people see themselves as the real face of men’s health, and as part of the solution to policy changes and healthier communities.
Created by Movember Creative Studio – the charity’s in-house creative team – the campaign features an array of faces, and a lifecycle of moments impacted by men’s health. It is supported by a series of films featuring real community members and their stories, including the impact their health has on their families and loved ones.
“‘The Real Face of Men’s Health’ represents a new frontier for Movember, showing the critical importance of our mission and advocacy for men’s health,” said Movember’s chief marketing officer, Jeremy Macvean.
“By bringing together diverse voices and experiences, we aim to ignite a global movement that drives men’s health policy change and fosters healthier communities worldwide.”
Sophia Bell, creative strategist and head of brand at Movember, added: “It’s not the typical men’s health campaign you might expect.
“‘The Real Face’ brings new perspectives on men’s health from the families and communities who care for men. Whether that’s a partner who supports a man through cancer and feels the weight of it, or the friendships rocked when they lose a man to suicide.
“Those ripple effects – the often-overlooked consequences of men’s health – are at the heart of this campaign.”
By championing candid and real experiences, Movember hopes to show the complex nature of men’s health.
Movember Creative Studio collaborated with production company The Producers on bringing the vision to life.
“Having the opportunity to collaborate on the creative idea and scripts with the Movember Creative Studio team was an amazing opportunity. It truly led to a more seamless production process when it came to executing our films,” said creative director at The Producers, Luke Thompson.
The campaign has launched globally across digital, social, and broadcast channels.
Movember is also inviting supporters to share their stories via its website, and build up the movement.
Credits:
Movember:
Chief marketing officer: Jeremy Macvean
Global director of brand and content: Hugh Miller
Head of Brand, creative strategist: Sophia Bell
Head of creative: Hannah O’Mahony
Senior creative producer: Thomas Pike
Senior copywriter: Kevin Lai
Head of studio: Thomas Walters
Production company: The Producers
Director: Toby Morris
Creative director: Luke Thompson
Executive producer: Noelle Jones
Producer: Georgia Rankin
DOP: Liam Gilmour ACS
Art director: Liv Pullbrook
Post production Co: Ex. The Producers
Music & sound design: RanRun Studio
Photographer: Seiya Taguchi
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
Campaign
creative
Jeremy Macvean
Luke Thompson
Mens Health
Movember
Movember Creative Studio
Sophia Bell
The Producers
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