Multi-channel marketing and measurable ROI the focus of Delacon, Tableau union
Digital marketing firm Delacon has partnered with analytics platform Tableau, providing marketers with actionable insights and the capability to measure return on marketing investments across channels.
The integration of Sydney-headquartered Delacon’s call analytics technology is expected to feed rich call data into the Tableau platform which may then be matched against other data points to enable more effective marketing decision making.
Marketers and performance teams using Tableau’s interactive data visualisation dashboards can discover which media channels are effective, including highlighting the paid media campaigns driving more telephone calls. In addition, trends analysis is dynamically visualised, allowing teams to be alerted to the changes in media activities that are driving greater call engagement.
