Mumbrella360: The dirty truth about digital advertising
Picture all the carbon emissions produced by doing laundry, whether the electricity and water needed for the wash or the lingering impacts of manufacturing the appliance itself and producing the detergent and fabric softener.
June Cheung, head of JAPAC for supply chain emissions data provider Scope3, revealed every 1,000 impressions delivered by a piece of digital advertising is the equivalent of one load of washing.
If a single campaign attracts about 150,000 impressions, that’s 150 loads. But for the countless campaigns and many millions, if not billions of eyeballs each year, that’s a lot of laundry.
