Mumbrella360 video: How to humanise data
In the lead-up to Mumbrella360 on June 7-9, we revisit highlights from last year’s event.
Simone Blakers, managing director at RAPP, and Lucy Acheson, head of data science & insights at RAPP discuss big data, how to get it, how to read it, how to assess the value exchange between a business and its audience and how to humanise it and gain insight using big brand case studies.
