Myer taps into bluetooth technology again for its ‘Christmas is where we are’ campaign
A young girl’s anxiety about Santa’s inability to find her as she goes camping over Christmas is the centrepiece of Myer’s Christmas campaign this year, which features bluetooth-enabled gift stockings.
The hero TVC depicts the child, Sally, laying clues during her family’s road trip in a bid to redirect Santa to her temporary home in the bush.
Her grandfather ultimately saves the day with a full-on LED light display and a stocking which Santa can track.
love the ad
Gives you goosebumps. So lovely.
Is this a sponsored post?
No.
Vivienne – Mumbrella
Hopefully Ikon are given some $ to place it on TV this year. Does Ikon still have the account (if so do they still have TV buyers/planners?)?
Meanwhile Myer can barely afford decorations in store
Do we know how many stockings have been produced? Is this scammy or for realz?
Beautiful spot that will bring out the Christmas Spirit in even the Grinchiest of them out there.
Hope it gets a good run and not just on the socials.
Many tens of thousands. Definitely not scam.
Go buy one!