Myer taps into bluetooth technology again for its ‘Christmas is where we are’ campaign

A young girl’s anxiety about Santa’s inability to find her as she goes camping over Christmas is the centrepiece of Myer’s Christmas campaign this year, which features bluetooth-enabled gift stockings.

The hero TVC depicts the child, Sally, laying clues during her family’s road trip in a bid to redirect Santa to her temporary home in the bush.

Her grandfather ultimately saves the day with a full-on LED light display and a stocking which Santa can track.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.