Nando’s has launched a tactical press campaign to coincide with the performance of Lady Gaga in Sydney tonight.
The ad, which ran in mX newspaper, plays on the name of the singer and her new album, ‘Born this way’.
The campaign follows the restaurant chain’s tactical activity around the State of Origin final last week.
Nando’s marketing director Kim Russell told Mumbrella that an agency was used to create the ad, but she would not reveal its identity.
The Lady Gaga campaign marks Nando’s second attempt at tactical advertising since parting ways with agency of eight years, The Sphere Agency in May.