Latest crowdsourcing startup targets agencies with jingle writing needs
Buist
New crowdsourcing custom music and sound design platform Needajingle.com is looking to advertising agencies to come on board to use the tool to create bespoke music and sound design for their small to medium sized campaigns.
The platform, which has launched in the last few months, hosts between 600 and 700 composers and audio producers waiting to compete on briefs on a variety of sound projects, from advertising, to apps to jingles to theme songs for TV or films.
Founder Evan Buist told Mumbrella: “The idea is rather then hiring one composer or sound designer before hearing what they can do, you can simultaneously brief hundreds of composers around the world all with different music skills and specialities and then receive a whole different creative interpretations of that brief.
What a great idea!
I’m feeling like a hamburger right now, so I’m going to go to 15 hamburger shops and get them to give me a free one to taste test. But I do this on the premise that when I choose the hamburger I like the most, I will go back to that same hamburger shop at least once a month for a whole year. I don’t want them to be put out unnecessarily.
This is an absolutely risk free way I can make sure I am getting the best hamburger before handing over any of my hard earned money. Because let’s face it – we’ve all got bills to pay and no one wants to make a bad decision due to limited choices.
So, the composers do a whole bunch of composing and producing for free in the hope they get chosen right? Hmmmm.
Hmmmm is right. Sounds just like the ad agency ‘business model’.
Welcome to 2014. Sounds like a solid option to me.
That’s a lot of composers! Great initiative there.