Nescafe reminds Australians to cherish special people in their lives

Nescafe has reminded Australians to cherish the special people in their lives and reiterated how rare meaningful comments are in its latest campaign for Nescafe Gold.

The ad, created by Publicis London and localised by Publicis Sydney, begins with a man talking to an auditorium full of the 80,000 people he has met throughout his life asking those who don’t remember his name, who have never seen him cry and lost touch with him, to sit down.

Backed to a cover of Stand By Me, he asks the auditorium if they have a moment now, as they proceed to walk towards a table with Nestcafe Gold on it.

The ‘When Taste Matters’ campaign aims to link the care people put into their relationships with the care and attention that goes into making a cup of Nestle Gold.

When Taste Matters is set to run across TV, out-of-home and in-store.

Rebecca Dobbins, head of marketing at Nescafe, said in a statement: “Our ongoing commitment is to deliver quality taste and the new Nestcafe Gold range will continue to exceed expectations of what is possible from barista style instant coffee.

“We understand that Australians know what makes a great coffee, which is why we have developed an immersive consumer experience that will serve an incredible 500,000 coffees nationwide.”


  • Lead Creative Agency – Publicis Sydney
  • Media Agency AU – Wave Maker (Group M)
  • Media Agency NZ – MediaCom
  • Experiential Agency – Havas
  • PR and influencer Agency – FORWARD Agency

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