News Corp Australia reveals the deep emotional connections Australians have with food

June 8, 2022 3:45

New research released today by News Corp Australia reveals the deep emotional connections Australians have with the food they eat, highlighting a series of fresh insights for brands and marketers.

Commissioned by News Corp Australia and undertaken in partnership with strategic research agencies The Lab Strategy and Nature, the landmark ‘Emotional Connection Series – Food’ provides a blueprint for marketers to effectively engage with diverse groups of food consumers through a generational and cultural lens.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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